Traditional Brokerage.

A Traditional brokerage firm, or simply brokerage, is a financial institution that facilitates the buying and selling of financial securities between a buyer and a seller. Brokerage firms serve investors who trade public stocks and other securities, usually through the firm’s agent stockbrokers. A traditional, or “full service,” brokerage firm usually undertakes more than simply carrying out a stock or bond trade. The brokerage firm is entrusted with the responsibility of researching the markets to provide appropriate recommendations.